Business Objective

Business Objective

To create an intuitive and customized web app enabling users to order subscription-based weekly meal plans

Client MacroPlate

Industry ISV

Year 2016

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Business Challenge

1
Inflexibility of Plans & Features

The existing web app was built in Laravel 4.2, involving lesser subscription & customized features. Also, the availability of inflexible plans was lowering the user interaction and engagement levels of the app

2
Recurring Billing Software

The current billing cycle was inadequate and vulnerable as it involved manual intervention. This was making the entire operational process prone to risks and resulted in customer attrition

3
Complexities in Existing Platform

The inability to scale and upgrade as per the latest technology was making the existing platform hard to manage. Tasks like manual user requests generation and order management were tedious and led to more complex functions

Business Solution

Successive took a hybrid approach to modernize the existing web-based platform by integrating Stripe API and a secure payment gateway to streamline the invoicing process. Also, we used advanced tools and functionalities for enabling users to create customized meal plans & boost engagement

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